HMMMM SAYS
Huggies Little Snugglers wins on every number that matters.
Since you're zeroing in on cost per diaper, overnight leak performance, and label-verified free-from claims, Huggies Little Snugglers clears all three. At $0.21/diaper (Amazon 198ct S&S), it matches or undercuts Pampers on price. BabyGearLab's three-run absorbency test scored it 9.0/8.7/8.7 versus Pampers' 8.0/7.3/7.3 — a meaningful gap for overnight use. And huggies.com publishes a longer verified exclusion list (adds phthalates and lotions to what Pampers lists). Pampers' umbilical notch is a real newborn perk, but it doesn't close the gap.