Question 1

What can I compare?

Accepted Answer

Anything with a URL — products on Amazon, Sephora, iHerb, Target, manufacturer pages. We work best with consumer products in beauty, baby, and household categories.

Question 2

How long does generation take?

Accepted Answer

About 30 seconds. We read the URLs you paste, suggest factors that matter for that category, and draft a verdict. You then review and publish.

Question 3

Can I edit my comparison after publishing?

Accepted Answer

Yes — if you have the link. We'll add account-based editing in V1.1.

Question 4

How do you keep AI honest?

Accepted Answer

We require a human author to review every verdict before publishing. Every comparison is marked "AI-assisted, reviewed by [Author]". We also block medical and safety claims at the prompt level.

Question 5

Is hmmmm free?

Accepted Answer

Yes. The core tool is free and stays free. We may add an optional paid tier for personalized gift recommendations later, but comparing things stays free.

Common questions.