HMMMM SAYS
Gain wins on price — Tide Free & Gentle is the no-scent call.
At $13.99 for 64 loads ($0.22/load), Gain costs meaningfully less than both Tide options at $0.31/load — that 35% weight on cost tips the math hard. And if scent is your reason for buying Gain, the Febreze Odor Defense formula is genuinely built for it. Tide Original doesn't justify the price premium unless you're loyal to its classic scent. If fragrance bothers you, Free & Gentle is the factual answer — zero dyes, zero perfume, National Eczema Association recognized — just don't expect a scent payoff.